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Research papers

Turning point of sale into an image and sales accelerator

In the car industry and when it comes to generalist brands (vs. niche/high end), we know that image is built through communication and particularly TV advertising. In many countries, the leading brand is actually the leading TV media spender. The...

Catalogue: Automotive 2008
Authors: Hubert Boulos, Renaud Degon, Eric Lemerle
March 3, 2008
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Citation

Boulos, Degon and Lemerle (2008a, March 03). Turning point of sale into an image and sales accelerator. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/turning-point-of-sale-into-an-image-and-sales-accelerator